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THE ART OF LOVING ART

Who is the typical Canvas to the People customer?

During a recent marketing research session, I participated in an exercise that required me to talk about who my average customer at Canvas to the People is. I realized that the person I have in mind as a consumer of affordable canvas prints, is someone I know very well and that exists in my actual life.
 
As I have mentioned in some of my posts before, the reason I decided to create this Canvas Art platform is so nobody will be deprived of having meaningful art in their life due to income. The...


On Jeff Koons´ "Rabbit"...

I recently visited New York, one of my favorite cities in the world. While there, I came across the NY Times´ article Even the rich aren´t rich enough for Jeff Koons, by Allison Schrager. Not only was it an interesting analysis of the current state of Art collectors and buyers, but also immensely relatable to our affordable canvas art project at Canvas to the People.

There is no question that the face of the art world has changed. With billionaires acquiring ultra-expensive pieces of questionable artistic value, the small and medium sized galleries are struggling. There...


Why We Need Art In Our Lives

As part of the effort Canvas to the People makes in bringing art to more people around the world, I want to share some thoughts on why I consider it important to keep art in our daily lives, and why our exclusive canvas art prints can help you with this.

          Art is a natural part of us. One needs look no further than a small child trying to paint something, when he or she finds it the best possible medium to communicate any given feeling. It transcends language, therefore it is particularly useful...


Art Lima 2019

 

This post is long overdue and I apologize to those of you who knew I would be visiting the show and reporting about it. So…

Art Lima 2019 was held in Chorrillos, Lima, from April 4-7th. I thoroughly enjoyed the art this year, more so than the previous 2 editions I visited. This show is a celebration of contemporary art, mainly Latin American. I was particularly drawn to a work by Chilean master Roberto Matta, a large format (200 x...


Pop Art Canvas Prints – NOT a Passing Trend

At the "John Lennon Wall" in Prague.

 

            I often hear people talk about Pop Art as a trend that has passed. This hypothesis is quite relevant to the canvas art catalog we choose for you on Canvas to the People, so I want to mention a few things on this subject.

First of all, Pop Art is not a trend, but a movement that originated in the US and UK in the mid-late 1950´s. It came right after Abstract Expressionism...